“Meticulous planning will enable everything a man does to appear spontaneous”.
-Mark Caine
In the workplace, the words “strategic plan” tends to either energize people or drain them, depending on their past experience with the discipline. There is immense value in having a strategic plan that aligns people and processes to achieve shared goals.
Sounds like common sense, right? Doesn’t every organization have one? No, some companies do not have one, says Pat O’Sullivan, Strategic Change Mentor, Mentors.ie
Misperceptions about what is involved in creating a practical and effective strategic plan can create false barriers to undertaking the process. Some of those misperceptions may be rooted in business practices that were popular many years ago.
In the 70′s and 80′s, during the peak of the TQM (total quality management) movement, people would spend hours upon hours developing lengthy, detailed 5+ year strategic plans that often ended up in someone’s files, never to be seen again. Strategic Planning was viewed as a dull and laborious task that quickly became outdated.
In the 90′s, the speed of organizational change revved up to a pace that dictated strategic plans be shorter and relevant for just 6-12 months. Later, during the dot-com era, strategic planning became almost non-existent or perhaps too “old-school” to be perceived as adding any value to an organization.
Fast forward to 2011. The economic downturn has provided time for leaders to reflect, recalibrate, and strategize for the future. What made organizations successful in the past may not be what will keep them successful in the future. Today, more organizations appear to be taking time to develop simple strategic plans as an inclusive process, and one that may combine the best of all lessons learned from the past.
The strategic plan has six core elements:
Vision- A Vision Statement: defines the optimal desired future state – the mental picture – of what an organization wants to achieve over time; provides guidance and inspiration as to what an organization is focused on achieving in five, ten, or more years; functions as the “north star” – it is what all employees understand their work every day ultimately contributes towards accomplishing over the long term; and, is written succinctly in an inspirational manner that makes it easy for all employees to repeat it at any given time.
Mission- A Mission statement: Defines the present state or purpose of an organization; answers three questions about why an organization exists –
WHAT it does;
WHO it does it for; and
HOW it does what it does.
Is written succinctly in the form of a sentence or two, but for a shorter timeframe (one to three years) than a Vision statement; and, is something that all employees should be able to articulate upon request.
Core Values- Once a Mission, Vision, and Core Values are defined, it is critical that senior leaders consistently communicate them: the “why we exist,” (Mission), the “where we are heading in the future,” (Vision), and “what behavioral norms are expected to be upheld by all when interacting to accomplish work together” (Core Values).
Strategic Areas of Focus (SFAs) – These help a company to sustain or grow in order to create competitive advantage. The conditions and nuances that affect SFAs are used to determine in which direction a particular SFA is moving and how a company can exploit unrealized opportunities.
Strategic Goals- Strategic goals are statements of what you wish to achieve over the period of the strategic plan (e.g. over the next year, five years, ten years.) They reflect the analysis you do that starts with creating a vision, a role statement and a mission statement, and then your analysis of your environment, strengths, weaknesses, opportunities and threats.
Action Plans- Having a great idea is one thing, taking action and having a step by step process is what will make your business succeed. The problem is nobody ever showed you where to start in your own small business. The mistakes which need to be rectified by small business owners are:
- Disorganization- As a business owner and entrepreneur, you probably have many creative ideas but you don’t have a system and step-by-step action plan to make these things happen.
- Too Busy-The average small business owner has an endless list of possible tasks to complete every day. You need a system to identify what small actions you can take today to create massive results. It’s called leverage.
- Undefined Goals- Without a clearly defined set of goals, you will struggle to make business decisions and create a powerful business. The end result is mediocrity and a drain on your resources.
Simple strategic plans can be created collaboratively, updated frequently, and most importantly, implemented to ensure a Return On Investment for companies.
Schedule a Complimentary 2-Hour Business Review Session with Pat by clicking here.