…it’s Ambercrombie to the rescue.
For months and months now we have been watching from afar as the political drama present in the government played out. First the banks lent to unqualified borrowers, driving up home prices, and then as the interest rates rose and unemployment began to ascend, defaults became the order of the day. Currently powerhouses like AIB fell in to the hands of nationalization and the recapitalization of the banking industry has officially begun.
However recently a white horse has come to the rescue of the ailing Irish economy to alleviate it of its excess cash reserves…enter Ambercrombie. Ambercrombie as an American brand has approximately 1,100 outlets sprawled across America and currently has 4 distinct brands in its portfolio…and now it eyes Dublin. Ambercrombie is set to announce next week that it will be taking over approximately 3 floors at 34 College Green as part of its European expansion into Paris, Brussels, Madrid and Dusseldorf. The question though that the public needs to ask itself however is whether or not this sort of premium retail outlet is the sort of investment that Ireland needs at this point and time.
Abercrombie has chosen this location allegedly due to strong tourist base, young population demographic and brand recognition. The real business story in their expansion is why after import fees the clothing retailer (who is already at a premium within their demographic) will be selling the same clothing in Dublin that they are selling in the states for double the price! Has the country not been paying attention to the fact that the economic system is on the brink of disaster, has no one seen that the infrastructure of the country is crumbling due to the lack of higher paying jobs?
While the country does actively court foreign investment the fleecing of the population due to import fees is extremely counterproductive during a time of recession. And quite frankly the anticipation of a premium retailer in a time of nationalization leads to questions of priorities for the country’s population as well as the distribution of wealth within the country. With an proposed rent of 75,000 there is no question that there will be a flurry of activity around the retailer as well as ringing cash registers, but the more long term question is whether the ringing of the registers is actually going to be the flushing of Ireland’s recovery due to a poor saving rate toward long term stability.

ministers of the Eurozone, it was far from a good natured unanimous vote, with UK Chancellor George Osborne agreeing to loan only if they are excluded from all future bail out agreements as of 2013. This sort of tenuous relationship points to the stress caused by another bail-out coming in the heels of Greece’s bailout earlier. Everything from the interest rate charged to the use of the Euros were criticized and compared relative to the bailout of Greece in early 2010. The Eurozone has a right however to be upset, as the use of the Euros was largely left undefined and “up in the air”..jpg)