SPECIAL GUEST BLOG By Harley Murphy, Strategic Change Mentor, Mentors.ie
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What makes a good leader? Is there a ‘best’ leadership style?
These are two leaders, one of a leading country and the other of a leading company, with very different leadership styles. Are there lessons in leadership practice we can identify from these leaders in looking at how they have dealt with the oil pollution crisis ? Can we identify their styles of leadership?
In their book Primal Leadership, authors Goleman, Boyatzis and McKee identified 6 leadership styles: – Visionary, Coaching, Affiliative, Democratic, Pacesetting and Commanding.
Based on the evidence it would be reasonable for us to presume that Barack Obama would be a strong contender for the Visionary style. The Visionary Leader moves people towards a shared vision, telling them where to go but not how to get there – thus motivating them to struggle forward.. In other parlance, the Visionary leader would be termed the Charismatic Leader.
It is more difficult to place Tony Hayward in any of these categories but based on his background, the reasons why BP appointed him, press reports and TV appearances it would be reasonable to cast him in the Pacesetting style of leadership. The Pacesetting Leader builds challenges and exciting goals for people, expecting excellence and often exemplifying it themselves. They identify poor performers and demand more of them. If necessary, they will roll up their sleeves and rescue the situation themselves. They tend to be low on guidance, expecting people to know what to do. They get short term results but over the long term this style can lead to decline. Done badly, the Pacesetting style lacks Emotional Intelligence, especially self-management. A classic problem happens when the ‘star techie’ gets promoted. Tony Hayward was a geologist, brought in to improve BPs technical competence, particularly (& ironically) their safety record, following their Texas Refinery fatalities & problems, 2005-9.
Why then has Tony Hayward so spectacularly failed his shareholders, when, on paper, he appears to have acted in accordance with ‘best practice’ in dealing with company disasters? He apologized, took responsibility on behalf of BP, committed massive amounts of company assets to rectify and dealt with the media head-on. Technically he did everything right. However, he came across on TV as wooden, he focused on the impact the disaster was having on his life and thus totally failed the PR test in every respect. The result is a 50% drop in BP’s share price since April and the necessity to move Tony Hayward aside in the day-to-day management of the clean-up operation.
In his fascinating book, The Leader on the Couch, Manfried Kets de Vries considers, among others, individuals with a tendency towards having a detached disposition. Typically people with such a disposition when faced with a need to respond to problematic situations, they generally:
- deflect response through rumination, intellectualization and conflict avoidance
- diminish emotional events
- withdraw into fantasy (or go sailing)
Let’s compare that to Barack Obama. Considered an inspirational leader but who has seen his leadership rating plummet from 70%, when he was elected, to 49%, based on a recent poll? Since January this year, his rating dropped a full 8 percentage points, as the oil spilled into the Gulf.
As usual his rhetoric has been strong and inspired but the American people have failed to see results, in terms of stopping the oil gushing out of the seabed and landing on the Louisiana coast. This apparent impotency of such a charismatic individual leads not to the normal disappointment that one might expect among followers, but to a collapse in confidence which could be likened to that of a bad religious experience. If our leader Obama is powerless to solve this then who is left to turn to.
Leadership is a complex and multi-dimensional concept and I personally side with those who believe there is no one ‘best’ style. Situational leadership makes sense – it’s about matching leadership skills to the central challenges that a company or country must address at the time. Another good example was the great wartime leader, Winston Churchill, who failed to convince the British people that he could lead in peacetime.