What once started out as a way to share one’s personal thoughts with the world has now become a great marketing tool.
And with the help of free software, businesses can set up low-cost blogs in a matter of days. So how do Using Blogs as a Marketing Tool?
Leave the corporate lingo at the office!
Blogging in a conversational style draws readers in and makes them feel like your company really cares about them and their needs, not just your bottom dollar. And if you do a good job, the blogging community will give you free publicity by talking about your posts, linking to your blog, and sharing your words of wisdom with their readers—free of charge!
Keep advertising to a minimum
While a company’s bottom line is to earn money, bloggers frown on blogs that read like commercials. The goal of your blog should be to make friends. Remember, people like to buy from companies they feel they know!
Links are relevant and shared without apprehension
Links to other bloggers, websites, and resources should be used to enhance the visitor’s experience. This lets your readers know that you’re not afraid of the competition, and that you’ll do whatever it takes to make them happy and keep them well-informed.
Feel free to comment
One of the fascinations with blogs is the ability to offer feedback and communicate with the blogger. This is also a great tool for learning more about the needs, likes, and dislikes of your customers. You can’t buy feedback like this!
There’s nothing worse than building great traffic only to lose it because the last post was made weeks, if not months, ago. While experts disagree as to how many posts are best, they tend to agree that blogs benefit the most when they post no less than twice a week and no more than once per day.
It’s important to be consistent with your blog. Find your voice and stick with it. Discover your audience and don’t fluctuate. Remember, you can’t be everything to everyone, but you can be someone to a few and those few can make or break the bank!