Mentors - Premium


In the ever-changing world of health and beauty, Premium stands at the forefront of fast-moving consumer goods (FMCG) with their “out of the ordinary” brands. Premium’s 15,000-square-foot office and distribution facility just outside Dublin is home to some of the most innovate brands in the UK, including St. Tropez, Yes to Carrots, ProActive, and Opi.

From early on, Premium has been very successful and profiting from the boom in the Irish retail market. But in recent years, the market had changed and was becoming very challenging. Owner Attracta Burke felt that the company needed an outside perspective but needed someone who was the right fit and could bring energy and expertise.

In Barry Brennan, Strategic Marketing and Business Development Mentor with Mentors, they immediately felt they had the right person someone who would roll up his sleeves to get to know both the business and the sector and make a difference in the business.

“Barry’s specific area was to grow sales, and we needed a structured approach to our sales and marketing functions,” says Burke. “Barry brought this discipline, and we benefitted from bringing processes and procedure to our sales functions. At first, there was a bit of resistance but very quickly everyone bought.”

With Brennan’s assistance, the company increased sales by 15%, something Burke sees as just the start. More importantly for her, she reports that processes have taken the stress out of the sales process.

“Barry is a great sounding board to bounce my ideas off ,” says Burke, “and now our export project has begun and we’re excited about this development.”

“I strongly recommend that any business should get a Mentor who will really get to know the business and team, and then roll up their sleeves and improving company growth.”


The inclusion of a mature, experienced, and capable Mentor is critical for any successful company. For business owners, the issue has always been finding the right person to fit your business and to complement your existing leadership team. Mentors can assist you in your search and find the match you need.

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